Does your author website know these cool tricks?
Does it showcase your cover art on every page, helping readers form a visual bond with your book?
Can it offer and then deliver a sample or freebie in exchange for a newsletter sign-up?
Is the blog fully integrated, so that visitors are never more than a click away from your buy-links?
Does it frequently offer visitors a way to sign up for your newsletter without managing to annoy?
Can it provide you with a new stream of income selling swag, paperbacks and e-books right from your site?
Does it offer bloggers and / or the press information and access for promotional opportunities?
Can it deliver galleys/ARCs to your trusted reviewers in private?
Does it send your reader to her favorite e-book retailer with an obvious, cheerful link?