Daphne wanted her site to reflect fiction which is "just this side of literary." So we gave her some black and white line art that recalls New Yorker sketches.
Her cover art is sleek and well-branded already. So we gave her 3D images of her books appearing on phones and paperbacks. They add greater depth than a simple rectangular piece of cover art on a page, without taking the readers' eyes off her books.
Jennifer wanted to portray strong hockey branding across her site, so we chose cool-toned skates, rinks and stadium lights to keep the focus on hockey and her storylines.
Ski and snowboard heroes are unusual in romance, so getting some snow onto the series page alongside the cover art makes a solid impression.
3D Book art pops off the page, adding dimension and reminding readers at first glance that we are authors first and foremost.